Anu is a senior marketing executive with twenty years experience navigating the intricacies of strategy, international marketing, business, and operations management. Focused on technology-intensive and B2B companies, she has successfully developed and directed strategic marketing launches as well as key programs for networking, telecom and wireless, enterprise and IT solutions, non-profit and manufacturing businesses. As a co-founder of ReThink Marketing, Anu saw the opportunity to establish a strategic marketing firm that delivers high-impact solutions through a collaborative engagement process.

Prior to founding ReThink Marketing, Anu built global channel programs, managed marketing and sales operations, and developed customer acquisition, retention, and loyalty programs for companies like Malhar International, ODS Networks, and Intrusion, Inc. Having led marketing initiatives from concept through rollout, she balances customer management and technical expertise with marketing savvy to deliver focused, action-oriented business solutions.

Anu’s expertise includes strategic market development, research and qualitative analysis, customer and competitive evaluations, program development, and project management. She is adept at building C-level relationships, tying underlying business drivers to marketing initiatives, creating strategic partnerships, and managing multidisciplinary teams.

Anu is an active member of the American Marketing Association, the Richardson Chamber
of Commerce, the Metroplex Technology Business Council, and the Alliance of Technology and Women. She serves on the Executive Board of Directors for the Metroplex Technology Business Council and heads its Marketing & Branding Taskforce, and served as Co-Chair for the Tech Titans Committee, the premier technology recognition event in the Dallas-Fort Worth Metroplex, from 2006- 08. She received a BS from St. Francis College, an MBA from Osmania University, and has complete coursework toward a doctorate in management science at Indian Institute of Science.

An avid traveler, photographer, cook and trivia enthusiast, Anu lives with her husband and daughter in Addison, Texas.