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February 2007 |
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This issue home | Past issues | MTBC home MTBC Works to Brand Region as Center of Innovation
If one thinks about a center for high tech, Austin or the Silicon Valley may come to mind before the DFW Metroplex and North Texas. The MTBC wants to change that through a special two-fold branding effort to highlight the region’s impressive technology sector and to raise its own visibility among other area technology associations. Through the branding initiative, the MTBC wants the Metroplex to become known as a center for high tech throughout the U.S. and be recognized as a desirable, sought-after location for young talent and entrepreneurs. Additionally, the MTBC wants to enhance and boost its image within the region as “the premier high-tech association, communicating and catalyzing progress through technology, people and advocacy in North Texas.” In 2007, the MTBC’s branding strategies will be centered around an independent high-level benchmarking study on the “tech indices” that demonstrate the Metroplex’s significance in the tech world. In 2006, one of the MTBC’s first branding efforts was hosting the RFID Hub press conference on March 1 to announce a new identity for the Metroplex, which garnered coverage in local and national media outlets. In addition, MTBC leaders met with The Dallas Morning News’ editorial board to discuss two key areas: (1) talent and workforce development for the high-tech economy of the future, and (2) the intertwined issues of innovation, entrepreneurship and commercialization of new technologies. The MTBC board also commissioned a Subject Matter Expert Guide to position its members as experts for the local, national, international, business and trade media. The guide includes information about the MTBC’s special interest groups and task forces, its major programs, including the RFID Hub branding effort, and its position in the local technology economy. More importantly, it features member experts from various tech sectors with their view of “hot issues” in their respective areas of expertise. Experts currently included are: The Subject Matter Expert Guide is planned as a dynamic document that can be updated with new information and resources on a regular basis. A PDF version of the guide will also soon be available on the MTBC website: http://www.metroplextbc.org. Tech Link is a monthly publication of the Metroplex Technology Business Council Communications Department. |
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