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New Year, New Media: MTBC Reaches Out To Gamers At March 29 Luncheon
Emphasizing its leading role in making North Texas a global center of high-tech excellence, the MTBC is exploring the organization of a focus group on the $7 billion gaming and interactive entertainment fields.
Inspired by the recent Virtual Worlds, Simulation and Gaming Technologies Showcase (see related story in this edition) at the University of Texas at Dallas, the MTBC’s outreach to the gaming world falls in line with the organization’s goal to involve young people and cultivate relationships with future leaders. For the approximately 30 interactive entertainment companies that call North Texas home, the MTBC stands to offer guidance for attracting creative and technical talent, managing governmental affairs and networking.
“Having established itself as a highly sophisticated commercial operation and an increasingly powerful economic force, the gaming industry is a welcome addition to our association of technological trendsetters,” said Bill Sproull, MTBC president and CEO. “We look forward to facilitating industry innovation and sharing our many social and informational resources.”
According to the Entertainment Software Association, 42 percent of Americans purchased at least one game in 2006 or planned on doing so. Interest in gaming products and services shows no sign of slowing down, either; annual sales have increased by over $1 billion since 2001.
The MTBC Gaming Focus Group also hopes to overcome stereotypes and misperceptions regarding interactive entertainment generally. MTBC leaders cite impressive data when describing new media developers, studios, animators and publishers as ideal civic partners:
- 45 percent of gamers volunteer an average of 5.4 hours per month
- 93 percent of gamers read books or daily newspapers on a regular basis
- 62 percent of gamers consistently attend cultural events.
(Statistics provided by the Entertainment Software Association)
For more information on the Gaming Focus Group, please contact Sue Walker of the MTBC at (972) 792-2806 or sue@metroplextbc.org.
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